Celebrity Fitness™ offers a unique lifestyle concept, a blend of fitness center with an entertainment ambiance; ensuring workouts are high energy, motivational and entertaining. Many of Celebrity Fitness club members join not only to exercise; also to make friends, join classes, relax and chill out in vibrant club lounges and salons. Celebrity Fitness clubs are generally located within shopping malls so that members, after working out, can conveniently shop, dine, pick up their children from enrichment classes, or go to the cinema. This helps Celebrity Fitness club members to combine a healthy workout with their busy daily routine, which in turn means that they tend to remain members longer and therefore see tangible wellness benefits from their gym membership.

Celebrity Fitness was founded in 2003 by 24 Fitness America veterans: John Franklin, Mike Anderson and John J Sweeney. Their first employee was local Indonesian Hendra Nugraha, now a member of the senior management team. Celebrity commenced operations in February 2004 with the opening of Jakarta's ground breaking EX club. The 'Celebrity' namewas chosen specifically to convey that each Celebrity Fitness club member is a celebrity in their own right; can have their own personal trainer just like film star celebrities; and can work-out in environments inspired by the bars, night clubs and celeb hangouts of Hollywood, Beverly Hills and Miami Beach.

In 2005, Celebrity Fitness entered the Malaysian market opening its first club at 1 Utama shopping mall, Kuala Lumpur (club refurbished in 2011). The Malaysian business expanded rapidly in 2009 with the purchase of California Fitness (Malaysia) gyms.

In 2007, the majority shareholding of Celebrity Fitness was acquired by Navis Capital Partners, with subsequent expansion into Turkey (which the Company exited in July 2010) and India with the opening of the first Indian club at JMD Arcade, Gurgaon (clubrefurbished in 2011). In May 2010, Navis appointed Martin Darby as Celebrity Fitness GroupCEO. In November 2011, Celebrity Fitness announced its market entry into Singapore with its first club at Rochester Mall, Buona Vista.

Celebrity Fitness is the fastest growing health, fitness and wellness company in South East Asia with over 100,000 members and around 40 clubs across Asia. In 2012, Celebrity Fitness will continue its rapid expansion with the opening of clubs across Singapore, plus continued expansionof its club foot print in Jakarta and Kuala Lumpur. Celebrity Fitness is currently the largest fitness chain in both Indonesia and Malaysia.

Celebrity Fitness leads the fitness industry in South East Asia unveiling an exciting range of new exclusive fitness programs including freestyle cycling – Celebrity Fitness Peloton™, truly innovative advanced yoga – Celebrity Fitness Floating Yoga™ plus a range of celebrity inspired exclusive dance aerobic programs under the brand name DNA – Dance N 'Attitude™. Celebrity Fitness's Personal Trainers - called CelebXCoaches- are among the most highly qualified and frequently assessed trainers in the fitness business. The Company invests in the latest fitness technology and equipment including TRX, VIPR, and Kinesis.

Celebrity Fitness has received many awards and commendations, winning the prestigious TopBrand (best fitness brand category) in 2009, 2010 and 2011; Men's Health Magazine Best Overall Gym Award 2011. Celebrity Fitness Malaysia was the official partner of the New Straits Times Makeover Challenge 2011. Celebrity Fitness Malaysia, Indonesia and Singapore are Adidas sponsored gyms and Celebrity Fitness Instructors are Adidas Sports Ambassadors. Celebrity Fitness has partnerships with BCA and OCBC banks and Singapore's National Trade Union Congress (NTUC). Celebrity Fitness is proud to have supportedthe Malaysia Spastics Society, Surabaya HIV Awareness Campaign and YayasanKomunitasAnak-AnakPenderitaKanker (Community for Children with Cancer). Celebrity Fitness Indonesia is a lead sponsor of the Support Our Local Heroes Campaign. In November 2011 Celebrity Fitness broke the Museum Rekor Indonesia (MURI)record for the most people riding static bicycles at one time, when over 400 cyclists competed in an event in Jakarta.